Promoting Your Art on YouTube

YouTube tin can help you lot promote your fine art, expand your spider web presence, and make it easier for those interested in your work to find you.

by Simone Armer

Connect with new and existing fans, as well equally other artists by promoting your fine art on YouTube, the earth's most pop video sharing platform. When anyone wants to watch or share a video, YouTube is the place they go. Art videos have go specially popular in recent years, with everyone, from world-famous sculptors to painters to museums curating their ain channels.

If y'all're new to this marketing technique, creating videos of yourself might seem similar a daunting task, but fans and buyers will appreciate your insights and expertise. Yous just have to be yourself and do what feels correct for you and your brand, and you'll before long join other artists reaping the rewards from having their own YouTube channel.

Benefits of using YouTube

YouTube is the 2nd largest search engine and third most visited site in the world. It's available in 88 countries and 76 languages on a multitude of devices, from PCs to smartphones or tablets. As an artist with your own YouTube channel, y'all'll have exposure to more than 1.v billion monthly visitors who are watching over an hr of content a day!

In addition to high traffic numbers and worldwide exposure, promoting your art on a YouTube channel provides many viral marketing opportunities. Videos are hands embeddable on websites and shared on other social media sites. This helps increase your rank on search engines, the number of views on your videos, and subscribers to your channel.

In addition to helping you attract fans and buyers to sell your art to, YouTube as well allows you to generate income from your aqueduct itself. Once you lot've reached four,000 hours of watch fourth dimension and gained one,000 subscribers, you tin monetize your account with ads.

Customizing your channel

Setting up a channel on YouTube is easy and completely gratuitous – you only demand a Google account. Subsequently y'all sign in, follow the prompt to create your own channel. And so it'south time to show off your inventiveness to help viewers understand who you are and what kind of art y'all make. YouTube has several features which you lot can utilize to reflect your way and branding.

Channel name

The first affair you need to decide is what y'all desire to proper noun your aqueduct. You lot could choose to go by your own proper name, or your business name, simply yous should keep information technology consistent with your brand to ensure maximum visibility in search results.

Channel icon

The circle that appears adjacent to your name should incorporate an image that is virtually recognizable to fans and clients, whether it is a photo of yourself or your business logo. It'due south one of the first things viewers will meet on your channel page and will announced every time yous annotate on or upload a video.

Banner art

The image across the top of your channel is a corking fashion to show viewers what kind of art you make and you can alter it periodically to promote exhibitions or new projects that you lot're working on.

Channel trailer

The video that sits at the top of your aqueduct folio tin can be used to showcase your almost popular video or your most recent upload. If your aqueduct is new, consider using the infinite to introduce yourself to give viewers a sense of what kind of videos they can expect to come across.

Featured channels

Channels that you choose to highlight will appear on the right side of your channel page. This is a great way to cross-promote artists yous similar, are inspired past and/or collaborate with.

Channel sections

You tin visually organize your videos into different categories and requite them descriptive names, which will appear in sections on your channel page.

About section

Be sure to fill in a description of your channel and links to your website and other social media profiles in the 'About' department of your channel page. Viewers volition click here to come across your aqueduct stats and send messages to you.

Agora Gallery's YouTube channel

Creating content

To start creating videos for YouTube, all you demand is a video camera, a tripod, and some basic video editing software. For beginners, there is a wide range of the latter bachelor to use for free on the spider web. When you have your equipment prepare, you'll need to decide what kind of content you desire to create. Whether you cull to stick to making simply i type of video, or want to create a range of different types, your content should ever target your niche. We've put together a list of ideas for inspiration!

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Tutorials

Searches of 'how to' content on YouTube is growing year on year, and so educational activity your viewers how to pigment, describe or sculpt can be a very effective manner to build your online presence. These kinds of videos can be equally simple every bit recording yourself creating art and adding audio commentary about what you're doing and why. Committing to uploading a weekly or monthly tutorial video is also a groovy way to encourage viewers to subscribe to your channel.

Video tutorial on Agora Gallery'south YouTube channel

Timelapses

Fans and buyers are just as interested in the process of creating art as they are in the final product. Videos in which you bear witness your artistic process from beginning to end have the almost potential for becoming viral content.

Virtual tours

Why not take your subscribers along to the next gallery opening or art exhibition y'all attend, or show them around your studio? This can be a bang-up manner to appoint with viewers who are geographically far from you.

Video Diaries

Agora Artist Hiroko Saigusa during a live painting session

If you're more than of an extrovert, creating videos about yourself and your views on the fine art world tin can be a corking mode to use your personality to promote your art.

Product reviews

Do you accept a favorite brush or pastel, or any new art materials you've been dying to try out? Creating product review videos tin can assist your fans find new products and techniques and create opportunities for partnerships with other brands.

Promoting Your Channel

Assistant Director Anna Lustberg in a promotional video

In one case you've started uploading content, you lot'll need to promote your channel to attract viewers and buyers. One way to exercise this is to be social on YouTube itself, by 'liking' and commenting on other videos. You can also share your videos on your other social media accounts, on your artist newsletter or your weblog/website.

In your videos themselves, be sure to include a call to activeness, asking viewers to like and subscribe to your channel. You lot can practice this verbally, or by calculation YouTube 'cards' to your videos.

These interactive panels slide in and out while a video is playing, encouraging further interaction by the viewer. You tin add upwards to 5 cards per video, which include text, clickable links, and images.

The titles, tags, and keywords of your videos are also an of import factor in determining what gets viewed and shared. Exercise keyword searches to find what people are looking for and then craft your video titles around that.

By making use of tracking software, like YouTube Analytics , you lot can see how engaged your audience is, which geographic locations are watching and how your videos are performing over certain periods of fourth dimension.

YouTube likewise offers courses, workshops, events and competitions to aid build your skills through its Creators section and a benefits plan that lets you unlock perks and rewards as your channel grows.

The opportunities for using YouTube to marketplace and grow your art business are boundless. It just takes a bit of persistence and creativity, of which we know yous take oodles of already!

Looking to enhance your career and build a presence in New York? Submit your portfolio to us and become the opportunity to present your work to a broad range of national and international art collectors and buyers.

Share your story with other aspiring artists by commenting in the department beneath! Take questions? Write to the states at blogs@agora-gallery.com

Artists famous on YouTube according to Forbes Magazine.

Simone Armer is a writer, photographer and content creator. She was born in New York, raised in Southward Africa and spent four years living in Nippon. She blogs about her travels at world wide web.simonearmer.com.